
The Identity Crisis : This is Arabia
So I consult, essentially as a brand equity developer. Between transforming the creative into a brand and identifying markets for brand growth. During this time, I find myself in places around the world. A question often raised is - Where are you from? Without getting into specifics I’d simply respond, Bahrain, a little place in the heart of Arabia. Funny how a simple statement always invited remarks about larger than life Dubai, about how Qatari and Saudi investors are takin