SASC is a management consultancy firm specializing in the business of fine jewelry, luxury goods and experiences and fashion. Advising clients across Europe and the Middle East in setting up, structuring and growing their brands and ventures.

Our work has spanned across start up ventures, SME's and investors. Bringing deep and functional expertise with a holistic perspective; identifying value across the organization and beyond for immediate to long term growth.

BUILDING REAL BRAND VALUE AND OPERATING BUSINESSES

Consultancy

SERVICES

Our focus extends on the clients' most critical issues and opportunities, with an outlook that includes internal business practice and the global industry to integrate brand identity, direct market positioning and structuring the organization whether via technology or human resource.

Mentorship and business development includes ensuring digital presence, policies and operations, business and distribution, analytics and overall financial sustainability.

Luxury Experiences

Fine Jewelry,

Luxury Goods & Accessories,

Footwear,

Ready to Wear,

Digital / Physical Retail Concepts

BRAND MANAGEMENT STRATEGY

Integrating business decisions with brand values and identity, a holistic approach for structured growth and innovation with a consistent and global vision of the brand portfolio.

OPERATIONS PLANNING

Short to long term planning, training of your team tailored core values, culture, direction and finances. Processes, policies and work flow developed to ensure each process is given value in the team and to the overall business.

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TECHNOLOGY MANAGEMENT

Source, adapt and work with your team to integrate to optimize and regulate operations, policies and workflow for seamless business management and measurable brand growth.

FINANCIAL VIABILITY

Projections, budgets and financial objectives to build an investment worthy, sustainable brand. Setting measurable objectives that reflect into the strategy to direct the business. Adding value via insight, analysis and feedback that serves the understanding of the business.

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Consultancy

PORTFOLIO

Fine Jewelry

Perfume & Home Fragrance

Ready to Wear

Accessories

Leather Goods

Footwear

Retail Experience

Digital Brand Experience

Styling

Trend Forecasting

PROFILE

Shooq AlShawi established SASC in 2012, lending expertise to new generation and developing brands, bridging Middle East and Europe.

Prior to consulting, Shooq graduated from London College of Fashion and worked within Retail, Business, Product, and Market Development at Louis Vuitton Paris, London and Dubai, as well as Maison Pierre Hardy where she joined the Commercial Team selling to global retailers.

Today, she liaises between Europe and the Middle East consulting for brands. Collectively her experiences give her a clear understanding of how to start, grow and sustain a brand within a global network of the market and the industry.