SASC is a management consultancy firm specializing in the business of fine jewelry, luxury goods and experiences and fashion. Advising clients across Europe and the Middle East in setting up, structuring and growing their brands and ventures.
Our work has spanned across start up ventures, SME's and investors. Bringing deep and functional expertise with a holistic perspective; identifying value across the organization and beyond for immediate to long term growth.
BUILDING REAL BRAND VALUE AND OPERATING BUSINESSES
Our focus extends on the clients' most critical issues and opportunities, with an outlook that includes internal business practice and the global industry to integrate brand identity, direct market positioning and structuring the organization whether via technology or human resource.
Mentorship and business development includes ensuring digital presence, policies and operations, business and distribution, analytics and overall financial sustainability.
Luxury Goods & Accessories,
Ready to Wear,
Digital / Physical Retail Concepts
How can we help?
Perfume & Home Fragrance
Ready to Wear
Digital Brand Experience
Shooq AlShawi established SASC in 2012, lending expertise to new generation and developing brands, bridging Middle East and Europe.
Prior to consulting, Shooq graduated from London College of Fashion and worked within Retail, Business, Product, and Market Development at Louis Vuitton Paris, London and Dubai, as well as Maison Pierre Hardy where she joined the Commercial Team selling to global retailers.
Today, she liaises between Europe and the Middle East consulting for brands. Collectively her experiences give her a clear understanding of how to start, grow and sustain a brand within a global network of the market and the industry.